HOW WE CAN HELP YOU
We can help you SELL more. It’s really that simple.
As vastly experienced direct marketers, we understand the art of communication.
You might think it’s obvious that to create effective work and to write well, you first need to understand how it all works. Well, judging by the growing level of garbage out there right now, common sense doesn’t seem to prevail anymore.
Everyone thinks they are creative. Most are wrong. Many people think they can write. But very few actually can…
There are only a handful of knowledgeable people around these days that really understand the power of words and pictures and how to use them correctly.
We are part of that elite group. We use proven copy and creative techniques to ensure campaign messages are always delivered effectively.
You may be surprised to know for example, how really simple changes to copy can often transform the performance of any ad, letter, email, website page, insert - or anything else for that matter.
There are many stories in our business of how a one word change in the headline of an advertisement, or a slight rewording of key copy in a direct mail letter or email, turned a struggling campaign into a stunning winner.
We know, because we have been personally responsible for some of these…
A subs pack for Time Out London, produced the biggest response in the company’s history: a complete rewrite of a successful DM pack for The BBC that beat the control by 3 to 1: a sales letter for a large furniture retailer that created so many customers, the police had to be called to control the crowds
A range of loan packs for MBNA that no other pack could beat: mailings and ads for one of the biggest shopping malls in Dubai that continues to break records: and a business to business mailing to architects and specifiers in the housing market, that actually pulled 50%.
As you can imagine, we’re pretty proud of those. And many like them.
Because, it’s what we do. We’re passionate about DM. Especially copy and creative. So, we get a real ‘buzz’ when copy we have written and creative we have originated - for mailings, ads, emails, websites, door drops and inserts - works so well.