
This very impactful and dynamic direct mail pack was created in answer to the client brief of creating awareness and purchasing interest in the company's range of Post -It Note products and Flags, within the Middle East marketplace.
This is the first stage of the programme, launched in the UAE. There was a secondary objective here as well - to start the process of building a meaningful customer and prospect database to utilise for future activity. This was addressed by utilising a very attractive competition based strategy, which is a proven and immensely popular approach in the region.
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