The Team at work

How It All Works...

Send us any of your ads, direct mail letters, direct mail packs, overprinted envelopes, inserts, emails, brochures, website copy, radio scripts, sms messages - and we will give you a full evaluation on all aspects of what we see.

Andy will tell you what is good about it and what is bad. We will tell you what you have to do to improve it. All contained in a detailed report.

If your ad has a weak headline, he'll tell you. If the concept is poor and badly delivered, he'll tell you why.

If your direct mail pack is limp and unattractive, he'll tell you exactly where it needs improvement.

If your copy is poor, doesn't connect and ignores basic copy rules, he'll tell you how to put it right.

Please be aware, that Andy will pull no punches. He will be brutally honest.
But, let's face it. This is exactly what you will be using the service for.

(Please note that this is a critique and evaluation service only. Costs do not include any rewriting of copy or upgrading or improvement of creative concepts and designs).

Andy in Macedonia 2009

Our credentials to provide such a service...

The very highest. Just look at our current client list...

Our passion for copy and creative in direct marketing is
unrivalled. We've been in this crazy business for over
28 years. We've worked in all sectors and in 4 continents
for some of the best-known companies and organisations
on the planet.

And, we still do...

We live, breathe and sleep creative and copy...

And, of course, the man who will critique your work 
- Andy Owen -  is now recognised as one of the world's
most talented copywriters and creative brains in the
DM business.

He has worked with the world's top companies and is
continually invited to present Masterclasses on
creative and copy all over the world. His passion
and enthusiasm for all aspects of direct marketing
is legendary...

Here's just a few snippets of Andy in action
at one of his recent shows...

Read what industry leaders and
show organisers say about Andy...

Read what show delegates feel
about Andy...

Andy handles  every critique personally
and will write the detailed report

So, your work will be in the safest
of hands...