|
Copy
is KING...
|
|
|
Discover
how to harness the
enormous power of words…
|
|
|
Writing copy to generate
a response is undoubtedly one
of the most misunderstood areas of contemporary
communication.
|
|
|
|
It is a highly specialist discipline.
|
|
|
A lot of people think
they can write. Only a handful can.
Andy Owen is now recognised as one of the world's best.
|
|
|
|
Read for yourself what
people say about Andy here...
|
|
|
Everyone uses words.
But the professional copywriter knows how to use the
right ones to grab attention
and
sell.
|
|
|
On this superb DVD,
you will learn the secrets, tips and techniques on how to
write effective copy
for your customer letters, emails, websites and brochures
- from one of world's
most respected and popular direct marketing figures.
|
|
|
You will learn the special
techniques and hidden secrets of the professionals
- and you will be able
to apply these to your business right away.
|
|
|
|
Here are some of the
many key areas that Andy covers on this DVD:
|
|
|
|
|
• In direct
mail and email, the copy is 4 times more important than the
creative
• In selling
copy, simple words are the most effective
• If there
is no offer, there will be no sale
• Why the
headline must be a ‘stopper’ and contain relevance and benefit
|
|
|
|
|
What's more, you will
also discover a treasure trove of tips and
recommendations to enable
you to write better copy. These include:
|
|
|
|
|
• The immense
power of the P.S.
• The key
words that make people buy – and how to use them
• The importance
of a short, snappy opening paragraph
• Why benefit-led
copy beats feature-led copy every single time
|
|
|
|
|
|
...and much, much more...
|
|
|
This fast-paced session,
taken from Andy's recent sell-out Masterclass in
South Africa, contains over 30 great examples of good, bad and
award-winning copy from all over the world - including the most successful
sales letter ever written.
|
|
|
So, don't delay. Order
your own copy of this fabulous DVD today and enjoy
the unique style of one of the world's most in-demand copywriters.
|
|
|
The secrets, tips and
techniques on how to write effective copy for direct
mail, direct response ads, emails, inserts, websites and promotional
brochures are all here.
|
|
|
|
Click here to buy online This is text
|
